On Avatar, we took on the challenge that Avatar was a real place, and that all of our product and campaign elements acted like it could live in the world of Avatar. The filmmakers loved this approach, which was adopted to the marketing campaigns all over the world. Below are two standout elements in a campaign that was one of our most memorable to date.
COKE ZERO GLOBAL CAMPAIGN
MAKING CUSTOM-CONTENT THE LINCHPIN OF A GLOBAL CAMPAIGN
This TV commercial was the linchpin for Fox's entire worldwide Coca Cola COKE ZERO campaign. Spearheading the entire multi-media campaign, this ad was written, co-directed and produced by me. We closely collaborated with the filmmakers, the studio and the brand. This spot heavily rotated all over the world in television, cinemas, and on digital platforms.
We love the end product!
Using the BBC PLANET EARTH series as a blueprint, we created a piece of content that portrayed Planet Pandora in a quasi-real manner.
Anchoring this world in realism and making it more relatable to global audiences helped raise awareness significantly.