All is True

DESIGNER / MAX REINERT

Kenneth Branagh tasked us to embrace the maverick spirit for this passion project of his, which he carried with him for 30 years—and when he found a window to do it, he jumped at the opportunity. He asked us to help the movie to break through the clutter and elevate it with different means of breaking the signal of what would be expected. 

 

All the timelines were compressed to a near-impossible timeframe: production, post-production and especially the marketing campaign for this wonderful gem of a movie. From coming up with a marketing blue print for the filmmakers and collaborating with the good folks at Sony Classics, this has been a dream come true.  This campaign is still evolving.

© 2018 MG LABS